Leslie
Dickinson
Jour
271
Advertising
November
6, 2012
Words
591
Advertising: Is it a distraction?
Advertising
has been the way companies have gotten business for many years. With the rising
of new technology it has been harder for consumers to escape the mass amount of
advertisements everywhere they go. Where better for advertisers to go than a
college campus where many people walk around and use social media in their
daily lives.
Local
Stores
Stores
that are on the square find it easy to appeal to college students because to
the location of the stores. With the square only being about a mile away from
campus, it is very easy to get to the students of Ole Miss. Zoe, a local
cosmetics store appeals to the college girl looking for cosmetics. Katherine
Aiken, an employee says Zoe appeals to students in a simple way, by just
keeping the products girls love in stock. “Zoe advertises by getting to the
students through Facebook and Twitter,” said Aiken. With the huge movement of
social media local stores have made Facebook and twitter accounts to promote
their product. “In my opinion, I think that the most effective way of
advertising is the Internet,” said Aiken. “I don’t think the advertisements are
distracting, it makes the students more informed about the community.” Yes it
is effective but could serve as a distraction for some.
 |
| Ads are everywhere, including the union where multiple flyers are posted to grab the students attention. |
Student
Stand Point
While
walking to class one can see multiple advertisements, as well as being at home
doing homework. Students can be easily dragged in by ads by just seeing a good
looking or funny ad. Tanya Howington is one of those students. Howington a
sophomore at Ole Miss is an avid shopper and said that if she sees an
eye-catching ad, it will stick in her mind when out shopping next. “Whenever I
see the words ‘SALE’ on an ad it for sure catches my eye,” said Howington. When
on her computer she receives multiple emails from many different businesses
informing her about the different sales and new items coming into stock. “When
I see this I get distracted from my work and get side tracked by getting on the
stores website and I will shop for hours,” said Howington. The use of email
spam has come up as a concern to many people, especially when it comes to kids
that are in school. According to studies, 15 billion spam messages are sent out
daily. With 15 billion spam emails being sent out, there are consumers, some
students being easily distracted by the luring ad message.
Professional
Views
“Being
on a college campus can be one the best places to be on because an advertiser can be more wittier or cutting edge,” said Art Shirley, creative director for Quest Group. Shirley,
Ole Miss alum now works in the advertising business. He is the one responsible for
creating the ads to appeal to the typical consumer. He has worked on everything
from comic strips to commercials on TV. Shirley said that his favorite thing
about advertising is the drawing. “Some ads don’t have to be distracting, some
really appeal to people, and they enjoy them,” said Shirley. He mentioned that he uses ads that are appealing to students and will create ads that his own sons would want to see, so therefore he wouldn't create the ad that would be in your face distracting.
The
views on advertising varies from every consumer but studies do show that since
the internet and new media have been on the rise and with the invention of
things like Tivo advertising has gone to a whole new level.
Contacts
Katherine Aiken
Zoe Employee
Tanya Howington
Ole Miss student
770-540-4830
Art Shirley
Creative Director Quest Group
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